Probably there is no such person who doesn’t like to travel. We all want to travel and want to gather experience while roaming around different cities and countries. Here in this article, we are going to talk about one of the most popular travel agencies in the entire world, Viator.
One of the biggest online activity booking services, Viator, announced today that TripAdvisor, the industry leader in user ratings, has acquired it for about $200 million, largely in cash. Viator, pronounced VEYE-a-tor, was founded in 1995 by Rod Cuthbert and has so far reported raising $11.1 million.
Private equity firm Carlyle Venture Partners is the largest outside shareholder of the San Francisco-basis business. Technology Venturing Partners is another renowned investor. One of the most popular YouTube creators is Viator Travel, which has more than 78.4 thousand subscribers. In 2007, Viator Travel was founded.
Viator Journey:
The company does not provide financial information, but it does state that 8 million people visit its website each month. It asserts that more than a million people have downloaded its apps for Apple and Android devices. Travel lovers have a different level of trust in Viator travel agents. Viator has an inspiring and great journey in the travel agency world. Today Viator tours are famous worldwide. With 20,000 options ranging from walking tours to whale-watching expeditions, Viator is a market leader in the online tour industry.
Viator Growth
The company has concentrated its marketing efforts on the United States, the United Kingdom, and Australia (where it was formed), although it claims to have 1,000 destinations in more than 160 countries.
The business has previously claimed that its search engine marketing strategies have ensured it is at the top of Google search results for many relevant inquiries — a crucial source of its client recommendations.
According to a company presentation made this past winter, referrals from more than 3,000 affiliates—including ones from 17 online travel agencies, 18 hotel brands, and 33 airlines—are also significant. More than 700,000 “opt-in” subscribers to its email newsletter are a part of its direct marketing initiatives. They offer Viator promo codes to a new traveler for the first time.
Customers who are already at their destination and conducting searches on a tablet or smartphone have been the focus of Viator’s efforts to increase on-demand availability for them.
It informed Tnooz earlier this year that 90% of its product line could be reserved within 48 hours and 80% within 24 hours. The travel agency provides huge offers to their regular clients. Those clients who have already booked their tour with them earn Viator promo codes that give them great offers on their next tour.
Acquired by TripAdvisor
But there are not only happy moments in their journey they also face many crises. On a conference call with investors during the second quarter of 2013, TripAdvisor CEO Steve Kaufer stated that the market for tours and activities was his company’s next step.
The announcement of a collaboration between the companies regarding a booking integration in 2013 served as a prelude to the acquisition. During the year 2014 Given Viator’s prominence in its industry, it is likely that it was purchased for a larger sum than any of the other businesses that TripAdvisor has so far acquired.
Success Story Of Viator
With over 250 employees around the world, Viator must work both on the supply side — helping tour operators to “go digital” — and on the demand side, telling vacationers around the world that they can book their tours and activities online in advance, even though most travelers are used to booking them in-person.
In Europe alone, the tour and activities sector has an annual customer base of 545 million, with gross bookings amounting to 37 billion euros in the spring of 2014, according to the market research firm PhoCUSWright. In today’s reality, Viator tours are trendy among travel lovers.
Viator Net Worth
The exact net worth of Viator Travel is unconfirmed, but Net Worth Spot estimates it at $100 thousand based on online data. Net Worth Spot’s estimate uses only one advertising source so Viator Travel may have a much higher net worth than that.
When you consider the different sources of income for a YouTube influencer, some sources put Viator Travel’s net worth at almost $250,000. Viator Travel gets around 243.26,000 views per month, and approximately 8.11,000 views per day.
A monetized YouTube channel generates revenue by showing ads for every 1000 video views. A monetized YouTube channel can earn anywhere from $3,000 to $7,000 per one thousand views.
Based on the available info, we think Viator Travel makes around $973 a month in ad revenue and around $26.6k a year. But that’s just a rough estimate. We think Viator Travel could make even more money, like almost $26.7k a year.
Plus, there’s probably more money coming in from sponsorships, commissions from affiliates, product sales, and speaking gigs since they have highly experienced Viator travel agents.
Why Choose Viator?
Many people might ask why they should choose Viator from all the other travel agencies. Some reasons might give you the answer.
- During your tour to Viator, you have all the control over payment options or any cancellation charges.
- Almost every tour in Viator has almost a million reviews. As a traveler, you sign up for something that has already been checked and satisfied the travelers a million times.
- The help center of Viator is always at the service of the clients. They offer help 24/7.
Reviews Of Viator:
Here are some satisfying customer reviews of Viator:
Conclusion:
Here are all the interesting and informative details about Viator. After witnessing many ups and downs the travel company has made itself one of the most famous travel agencies despite having so much competition in the industry.
There are around 103 travel companies that exist in the field and making a company that holds a stand among all those other companies is not a joke. Hope you like the article.
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